Corporate Brand Video Production
Produce a brand film featuring key characters and scenes for exhibition and website display.
Project Background and Objectives
客户需要一支既体现企业形象、又能讲清业务的品牌片，用于展会与官网。项目以一线人员与真实业务场景为线索完成脚本、拍摄与剪辑，并输出多版本成片。
Challenges
- 缺少可长期使用的品牌形象素材
- 业务场景较为抽象，难以直观呈现
- 展会与官网对片长与节奏的需求不同
Our approach
- 1脚本围绕真实业务场景与一线人员展开，减少抽象描述
- 2现场按场景分组拍摄，兼顾素材完整性与自然状态
- 3用同一批素材剪辑多版本，适配展会与官网
Delivery & Execution
- 品牌片脚本与分镜
- 主片与短版剪辑
- 官网与展会使用的素材包
Results & Feedback
- 品牌形象素材可长期复用
- 业务场景呈现更直观，便于对外讲解
- 多版本成片适配展会与官网等不同场合
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