Building a Short-Video Content Matrix
Establish a standardized workflow from script to final video to support continuous content updates across multiple accounts.
Project Background and Objectives
连锁门店需要持续输出短视频，但门店端缺少内容能力，成片质量与更新节奏都不稳定。项目从脚本到成片建立标准化流程，让总部的模板可以直接下发到各账号使用。
Challenges
- 门店自行拍摄，成片质量参差
- 缺少脚本模板，内容选题重复
- 多账号更新不稳定，账号内容难以沉淀
Our approach
- 1沉淀脚本与分镜模板，按门店场景做替换与调整
- 2建立素材集中管理与复用机制，减少重复拍摄
- 3规划多账号内容分工与固定更新节奏
Delivery & Execution
- 脚本与分镜模板库
- 拍摄与剪辑标准清单
- 账号内容排期与分工方案
Results & Feedback
- 内容产出流程标准化，门店端执行更省力
- 账号更新节奏稳定，内容素材可批量复用
- 横竖屏多版本适配不同平台的观看习惯
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