Getting Started with Metaverse and Web3: Real-World Value Beyond the Hype

The metaverse emphasizes immersive digital experiences, while Web3 focuses on user control over data and identity. Though often discussed together, they address different challenges.

1. Look at them separately

The metaverse is a shift in interaction modes, focused on experience; Web3 is a shift in organizational and ownership structures, focused on rules. Whether enterprises need them depends on how they engage with their users.

II. More Realistic Applications

Investments in virtual showrooms, digital booths, brand engagement activities, and NFT-style membership benefits are relatively controllable and easier to measure.

3. Areas to Watch Out For

Device adoption, content production costs, and user retention are the three most common risks for this type of project. Without clear objectives, it often becomes a one-off event.

Key Takeaways

1. The metaverse focuses on experience formats, while Web3 emphasizes ownership and governance.

2. Virtual booths and interactive events are currently the most feasible directions to implement.

3. Define goals and success metrics before launching to avoid one-time investments.

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